Attention Fitness Models: Learn everything you need to know to develop your brand, market you brand, profit from your brand and get published!

The Professional Model’s Playbook is now available to compliment Fit Model Guide to assist you in achieving your model and entrepreneurial goals!

Internationally published fitness photographer James Patrick exposes all in his two guides on what you need to know to create a sustainable brand, build successful client relationships, develop your marketing toolkit and how to get published in the fitness industry.

Fit Model Guide will inform you about what magazines are looking for directly from the editors themselves. It includes top advice from communication specialists and lessons learned from highly published fitness models in multiple exclusive interviews.

The Professional Model’s Playbook, meanwhile, will guide you through the new landscape of the talent industry and how to orchestrate the right brand message for your target clientele as well as revealing the tools necessary for your journey.

If you are like many other fitness models and talents, it is your dream to get featured on the cover of your favorite fitness magazine and to grow a lasting career beyond being published.

But do you ever feel overwhelmed or frustrated because you are not sure where to start? Or perhaps you’ve sent out a few pitches and have not heard back and assumed you didn’t have what it takes? You are not alone!

Orchestrating your brand, building clients and pitching yourself to magazines, as a freelance model, has never been easy. There are so many opportunities but so little direction on how to get the attention of the decision makers to be noticed.

That is why I created both Fit Model Guide and The Professional Model’s Playbook. As a photographer who has worked trying to get magazines to pick up pitches I know how hard it can be to navigate through the publishing industry, fearing rejection and not hearing back. As a business owner with a background as a professional marketer, I also know the hard work it takes to establish a sustainable brand, navigate the ever-changing business landscape and create the right tools to build the career I desired to have.

There is a better approach to marketing yourself! I’ve taken my knowledge and experience as an internationally published fitness photographer and combined it with some of the best experts in the industry including editors of magazines, communication specialists and highly published fitness models to create the Fit Model Guide e-book on how to get published.

I then took it even further to pull from more than a decade of professional marketing and branding experience to write The Professional Model’s Playbook for modeling talents looking to go beyond being published to launch their own career.

I have spent more than a decade photographing covers and spreads for various publications. My work has been featured within the pages of Max Sports & Fitness Magazine, Oxygen Magazine, Muscle & Fitness Hers Magazine, Iron Man Magazine, Physique Magazine, Fitness Magazine (SA), Australian Iron Man Magazine, New Zealand Fitness Magazine, MMA Uncaged Magazine, Oxygen Australia Magazine, American Health & Fitness Magazine, Scottsdale Health Magazine, ultra-FIT Magazine, Tucson Lifestyle Magazine, Shape Magazine (MY), So Scottsdale Magazine, Men’s Fitness Magazine Germany, Fitness Plus Magazine, Fit n Fast Magazine and many more! I’ve had the pleasure of working with countless fitness talents in helping them achieve their goals of kick-starting their careers and being published.

From understanding the publishing industry, to researching and targeting your audience, to creating stronger submissions – Fit Model Guide gives you the information and tools to better pitch yourself to the magazines you want to work with.

The Professional Model’s Playbook covers how to lay the groundwork for your brand, how to craft goals and identify target clients, what your marketing toolkit needs and the techniques necessary to grow your career.


Fit Model Guide features interviews with multiple magazine editors, published fitness talents and marketing and communication specialists – all providing you with the insights you should know about piecing together your marketing efforts for magazine work.

By purchasing and reading this e-book you will learn:

  • The best methods to promote yourself to publications
  • Who the right contact people are
  • How to leverage print work into additional work
  • How to write your pitches
  • What images work best over others

The Professional Model’s Playbook contains information on the new landscape of the talent industry and the steps you should consider taking to navigate it so you can develop your own personal modeling game plan.

By purchasing and reading this playbook you will learn:

  • How to craft your goals and identify your target markets
  • What should be in your portfolio
  • How to develop a website that brings you work
  • The four facets that talents with successful brands all share
  • How to market yourself in the new landscape

You’ve worked hard as a fitness talent thus far. Now it is time to work smarter. Supplement your current efforts with these two guides now!


All of this information is available to you in both e-books for a special rate of only $34.99


Stop waiting to launch your fitness dreams. Every day that goes by is a day with more and more competitors entering the marketplace. The longer you wait to take action – the more competition you allow to enter the market before you.

I’ve had the privilege of working with literally hundreds of fitness talents helping them launch their career and publishing dreams throughout the US, Canada, South Africa, the UK, UAE, Australia, New Zealand, Europe and more. The practices contained within these guides are proven to help talents in their personal marketing efforts.

Here is everything that these guides include:


  • Better understanding the media
  • Writing and delivering your pitches
  • Developing strong media relationships
  • Working with photographers
  • International pitching
  • Local marketing pitching
  • Online pitching and marketing
  • The next step after you’ve been published

For this e-book I have exclusive interviews with 6 magazine editors, 5 published fitness models, 2 communication experts and more!


  • Evaluating Yourself to Develop Your Brand
  • Marketing to Agencies
  • Succeeding at Auditions and Casting Calls
  • Marketing to Magazines and Commercial Clients
  • Social Media Marketing
  • How to Develop Your Website and Blog
  • Relationship Marketing
  • Running Your Business Effectively

For this e-book I have also included how you can write your own modeling game plan as well as a bonus section on the top lessons I’ve learned in my own career!

Warning: In order for these guides to work and be of benefit to you, you must put the materials in it to use. You must be willing to do the work. This is not about quick fixes, short cuts or small solutions. It is about learning the true details of how to market yourself and putting forth the investment of time and energy to do so.

MONEY BACK GUARANTEE: If you aren’t satisfied with the guides, meaning you were unable to learn new information that you found helpful in how to establish your brand and market yourself then I will give you your money back. Yes, you can keep the guide and I still give you every single penny back, no hard feelings. That is how confident I am in Fit Model Guide and The Professional Model’s Playbook. You can check out the guides now for a full 30 days. If, for any reason, you don’t find it helpful – just let me know and I will send you a full refund. Not only have I seen the lessons contained within these e-books work for so many of my clients with fantastic results, this is the exact same approach I take in my own career. There is no reason not to take this opportunity to better your fitness-modeling career.


Being a talent in the fitness industry can be exciting and empowering. These guides will give you the information you need to accelerate your journey – however it requires modeling talents who are willing to do the work. If that is you and you are ready to start taking action now then purchase one or both of these e-books today.



Click Here to Read More Testimonials

I am very excited to see what Fit Model Guide and The Professional Model’s Playbook can do for you.

To your future success,


James Patrick, James Patrick Photography